Data-U • Immersive Experience

Lowering the barrier to entry for engaging with research data with immersive interactive experiences.

Project Objective

Create an immersive way for people to interact with both quantitative and qualitative research materials.

role

Design Technologist

timeline

5 months

core team

3 Design Researchers

1 Design Technologist

Key Skills

Immersive design

Spatial design

XR/VR prototyping

Design research

tools & methods

Unity

Enklu

User interviews

Quantitiative research

The Experience

While this was originally built as a mixed reality experience for Hololens, I’ve adapted a version of it here to be accessible for anyone to interact with as a web-based virtual reality simulation.

 

Currently only optimized for desktop, but a mobile-friendly version with support for AR is coming soon.

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Background

This work was part of a design research initiative started in 2019, exploring everyday people’s thoughts and feelings about data collection and privacy.

 

Research was done in 2 phases:

 

  1. Quantitative

Qualtrics survey filled out by ~1000 random individuals across the United States.

 

This research data was then synthesized to identify 3 key dimensions across people’s responses and 4 core clusters based on where each person fell within those dimensions.

 

  1. Qualitative

In-depth interviews with a small subset of ~20 survey respondents spread out across the 4 clusters

 

Recordings of these interviews were later used to create short audio narratives illustrating specific attitudes about different topics within the research scope.

 

To learn more about the project and our research process and findings, you can visit www.data-u.org